· A unique phone number, 1-800-HISPANO, with which the Hispanic community connects. It identifies Hispanics as a whole, it is generic and it is easy to remember.
· Capacity to transmit any piece of information to members of the Hispanic community, meeting their personal characteristics.
· 1-800-HISPANO in a short span of time, has positioned itself as an information service provider offering great confidence to it users through high quality information dissemination.
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